Development of Logo and Branding

Firstly, I started to develop the logo that represents myself. I named myself Glasswood, after one of the places I have developed in my early work. So when I started to think of early designs, I wanted something with the theme of geometry. So I did some early designs in illustrator. 

Above are the two designs I created. I decided originally to make a tree shape to be related to the wood part of the name. Out of the two designs, the left was more appealing, it was simple and could be coloured to look 3D. After testing a few colour palettes I decided with 3 different shades of green and brown.

I also tried a white and a black outline to the logo, while it started to look reasonably well, it didn't look professional. After looking at the white outline, I decided to have no outline and have pure blocks of colour. 

Looking at the design above, its simple and easily recognisable. Its slightly shaded to give a hint of a 3D. I was happy with this design, but after a few months, I developed my techniques in illustrator and redesigned the logo. Keeping the original design in mind, I wanted something simple, connected and related to the name, Glasswood. As well as being geometric. I decided to have a half and half logo, one half a tree, referring to the wood and half a wine glass referring to the glass part of the name. Additionally, I wanted it give it more definition, so I added gradients to the blocks of colour. 

This is my final design, it follows my brief I gave myself, each side is easily recognisable. 

Now, to the development of the logo for my movie, originally called Paladin but later changed to Paragon. So I wanted a shield to be included in the logo, so I had few early designs. 

The first design, the left one, I went for a sci-fi look, but it looked too rectangular, but I like the shield being the centerpiece. So I started a different design, this one I added a half moon below the shield to give it that holy look, associated with paladin but it didn't fit the new name Paragon. However I liked the detail inside the shield, but it seems boring around the shield, it doesn't stand out. 

 After the two designs, I started to develop more detail into the design. I added a sword to symbolise power and attack. I added and tried a different shield design and detail inside. The new design for the shield was better, being curved at the bottom. I also liked the sword being plunged behind the shield. The next design, I tried to implement all these designs into a sci-fi theme but it didn't fit. So I decided to stick with a traditional style. 

This the final draft for the logo, only a few changes have occurred towards to the final design. This is design is elegant, it also symbolise power but also protection, with the sword and shield. The wings symbolise freedom, Paragon fight to protect the freedom of the common man. Next, I decided on the colours. I went for a red cross on the shield and a different shades of grey with blue highlights. The finished design is smooth, it has definition